Social & Behavioural Science

Social & Behavioural Science

Sector :
Network society
Tipology :


Open Evidence is a research and consulting firm that designs and conducts studies on Social & Behavioural Sciences and Big Data Analytics. Open Evidence aims to improve the social and economic impact of public policies or operational performance in private business.

The spin-off was founded by Francisco Lupiañez, a researcher from the Open Evidence Group, in 2013, based on its know-how and state-of-the-art research related to understanding and predicting human behaviour, that often has several biases, and can even be irrational. At this point, the spin-off firm has contributed with real evidence to dozens of large-scale projects led by different public bodies, including the European Commission.

MONITORING, EVALUATION AND IMPACT ASSESSMENTS: In-house logical flow models that tackle problems by linking them to their underlying causes, and estimate the effect of a range of options.

DESK RESEARCH AND SYSTEMATIC REVIEWS: Scientific research protocols, including keywords and database selection, based on state-of-the-art knowledge in multiple topics. BEHAVIOURAL

EXPERIMENTS: Decade-long expertise in designing and conducting experiments to understand and predict human behaviour.

ONLINE SURVEYS: Extensive experience in sampling strategies and questionnaires that apply social and cognitive psychology and statistical expertise.

MODELLING: Specific know-how on extrapolation of results to macro level, to estimate the net effect of actions on company, economy and society, including business scenarios and case analysis.

POLICY RECOMMENDATION REPORTING AND DRAWING: Specific visualization techniques, multi-criteria analysis, gap analysis, policy reviews and open consultations.

More than 70 projects for public institutions at both international and national level, for example: the European Commission, the European Parliament, several European agencies (EIGE, CHAFEA)

Open evidence_succes


  • EU regulation of health warnings on tobacco products implemented after our project.
  • Based on RCT (Randomized Control Trial) methodology.
  • Conducted on a sample of 8000 European citizens, in 10 Member States.
  • Results included emotional nudges.


  • Led to recommendations to Member States for the protection of consumers from online gambling services.
  • Based on a lab and an online experiment simulating an online gambling platform.
  • Conducted on a sample of 7000 subjects across Europe.
  • Results developed emotional nudges.

Open Evidence - Francisco Lupiañez

Pujades 51-55, B-45 08005 Barcelona, Spain